Being the pioneer of alternate distribution channels in Pakistan, it is an integral part of NJI Life’s strategy to have alliances with partners who can help us in developing our business rapidly. Our decision to join hands with Bulls & Bulls is based on the same principle. We know that the targets that we have set for ourselves are very ambitious. Bulls & Bulls, the only company of its kind in Pakistan have shared their vision about sales and marketing, after which I strongly believe that there are synergies between NJI Life and Bulls & Bulls which will help both the companies in achieving their objectives.

The sophistication that is applied in the sales model of Bulls & Bulls is admirable. Their sales team believes in listening to the needs of their customers. It’s the simplicity that defines their success. If the needs of a customer can be comprehended, the rest becomes so much easier. Bulls & Bulls has invested in training specially designed for their people to listen, not for the reason of just listening, but to evaluate and understand the needs of the customer and then derive a conclusion as to what the customer is really looking for. This simple technique, which is not valued by many, will help them not only generate sales, but build the trust of their customers.

Bulls & Bulls management and their team have all the expertise to meet the targets along with NJI Life’s strong product portfolio and its trusted name in Pakistan. I wish them success and a strengthened alliance for years to come.